I had the pleasure of designing the logo and brand identity for InPorta, a Human Resources consultancy based in Argentina and Uruguay. InPorta’s mission is to help individuals and companies grow and succeed, providing tailored solutions through their expertise in Change Management, Human Resources, and Technology.
The concept behind the logo revolves around transformation and opportunity. I incorporated the idea of a door in the design, symbolizing new opportunities and growth. The letter “i” merges with the “n” to form the shape of a door, with the dot of the “i” representing the doorknob. This subtle design element reflects InPorta’s role in opening doors for clients to achieve tangible change and success. The name itself also plays on the word “importa” (“it matters” in Spanish), emphasizing their commitment to people and their transformation processes.
For the color palette, I chose aqua green to convey a sense of freshness and innovation, while navy blue represents professionalism and reliability. This combination helps strike a balance between a modern, forward-thinking approach and the seriousness required in the field of Human Resources.
I used Adobe Illustrator to create the logo and worked closely with the InPorta team to ensure that the final design aligned with their vision and values. From startups to large companies, InPorta aims to support CEOs, HR Directors, and CIOs, particularly those undergoing change that affects their teams.
I really enjoyed working on this project, as it allowed me to blend creativity with a clear, meaningful concept that resonates with InPorta’s brand promise: guiding clients through transformation and growth.
