This is a compilation of various designs I created for Social Media Ads, specifically for Meta (Facebook) Ads.
To create these designs, I focus on the impact of the composition, minimizing text as much as possible, and using a strong image of the product, discount, or service being advertised. Additionally, it’s crucial to consider the limits and margins where Instagram and Facebook display their tools and information.
I use Adobe Creative Suite, primarily Adobe Illustrator and Photoshop, and for motion graphics, I work with CapCut and Filmora Go on desktop.
The creative process: I receive a brief from my media buyer colleagues through Asana. I create the designs in a square format, and after the client approves them, I adapt the design to other size formats (4:5 and story 9:16). Sometimes, we also adapt these creative pieces into e-commerce and website assets.
I have worked with various types of clients, companies, and industries. In my 15 years of experience, I have created graphic designs for clients in the healthcare sector (doctors, clinics, nutritionists, and specialists), beauty industry (aesthetics, hair salons), fashion, gastronomy, gaming, and I am always open to adapting to new topics and categories
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